Hypermobility physio branding & website in Brisbane
The power of clever simplicity to bring a brand to life
The problem
A client burnt by a Fiverr designer
Hypermobility Physio came to us after being let down by a disappointing logo design through Fiverr. Having realised investing in a professionally designed brand from an experienced designer is paramount to bringing in the right type of client, Hypermobility Physio engaged us to create a logo and brand palette to apply to a new professionally designed website. They wanted to appeal to a niche client – those with hypermobility. They also wanted to highlight their credibility in the industry, as well as their experience.
The solution
Beautifully simple branding that speaks to hypermobile clients
Hypermobility Physio is a specialised field, and those who experience the condition know the challenges, but also the quirks. One of them being the ability to bend joints in the most unusual ways, often able to use it as a party trick to impress others! We took this quirk of the industry and created a logo that joined the ‘H’ and the ‘M’ together in a beautifully bendy joint. The idea portraying hypermobility as a challenging, yet quirky way of life that ideal clients would resonate with.
The branding needed to be professional whilst showing this quirk, so the fonts and colours chosen reflect a highly professional allied healthcare service with the bendy join adding a little quirk.
We created a range of stationery & signage as well as a website in Wix to draw clients to the practice.
The response
Instant increase in client bookings and brand recognition
After going live for just 1 month, Hypermobility Physio was booking clients through their new website and instantly gaining brand recognition with potential customers. With a clear, differentiated brand, Hypermobility Physio is able to stand out from other physiotherapy brands in the Brisbane area, and their website is already gaining traction within the community and building brand trust. Their designed logo goes above and beyond what any templated Fiverr logo could – in resonating with its ideal client and imprinting on their memory so they know who to go to next time they have bendy troubles!
Uptick in client bookings within 1 month of going live with the website
Positive client feedback on materials & website
Increased brand awareness & logo that resonates with ideal client (not just another physio)
"When I received the Fiverr logo I felt disheartened and thought maybe I’m just expecting too much. Then I received your logos and was blown away . I learnt 2 things:
1. Sometimes we don’t expect too much, sometimes it’s just finding the right person with the right skill
2. Sometimes our biggest expectations are surpassed, and some people, like YOU, have more than just the right skill that puts you in a league of your own.
Clients are loving the new branding materials and website, lots of positive feedback. The website looks so professional, the colour palette is so calming. You nailed it."
