How can I set my website up to feature in Google AI Overview and ChatGPT?
AI is changing the way we search. If you want to keep up and have your website showing in Google AI Overview and LLMs like ChatGPT, you need an FAQs sections that mimic prompts, great content that keeps users on the page, a little summary snippet that’s easy to serve, great domain authority and a technically sound website. Follow these steps and you’re well on the way to recovering those click throughs.
What Are the Privacy and Data Collection Requirements for Healthcare Businesses in Australia?
If you run a healthcare business in Australia and collect any personal or health information through your website, you must comply with the Privacy Act 1988 and the Australian Privacy Principles. This includes having a clear privacy policy, collecting informed consent via your online forms, and ensuring your site is secure with HTTPS. You also need to be transparent if data is stored overseas, and avoid collecting sensitive health data through WordPress unless you’re using a medical-grade platform. This guide explains what’s legally required and how to meet those standards without overcomplicating your site.
How do I market my new business in a foolproof way?
We know how integral a solid marketing foundation is to spread the word about your new brand and ultimately encouraging clicks to your website and booking buttons. Because you can have the most beautiful brand and website in the world, but if your marketing isn’t up to scratch, it’s just a waste of precious dollars.
Why I don’t design ‘Just a Logo’ and why that’s a really good thing for your business
A lot of people reach out to me asking for a logo design. And on the surface, it seems like a logo is the thing that will make your business feel more polished. But after 20 years in this space I’ll let you in on an industry secret: a request for ‘just the logo’ could be the beginning and the end of your brand.
How much does an allied health, therapy or medical website cost in Australia?
When healthcare professionals consider building a new website, whether in psychology, physiotherapy, occupational therapy or speech pathology, it’s often challenging to know where to start and what to budget.
How to improve SEO and get more eyeballs on your website
We break down what SEO really is and how a solid strategy can get you in front of the RIGHT type of client
What the data says about how you should design your website
Ever wondered how you can get more clients from your website? I break down the data and show how good user experience can attract, retain & convert your website audience.
No more jargon: Website maintenance / hosting / care plans explained.
Web hosting, care plans, maintenance packages, monthly support: what does it all mean and why is it important to have one?
Will my web designer do SEO and how do I get my new site to rank on Google?
Skip the article – this checklist gives you clarity around your SEO (and whether your site is up to scratch) Self-diagnose your SEO Checklist So, you’ve decided to build a website—awesome! But here’s the kicker: just because it’s built and launched doesn’t mean people will magically find it on Google, or the next biggest search […]
Five SEO hacks you can do yourself to increase your website’s ranking
You’re hustling your business like a champ, you’ve got your website up and running and now, it’s time to push it as far as you can up to the top of Google. You want your website to be like Rihanna and shine bright like a diamond on the internet stage. But omg, Search Engine Optimisation […]
How can I capture client emails through my website?
So you have your business up and running, you have a few followers on the socials and a list of word-of-mouth contacts in the industry. But one day, Meta blows up, FB & IG vanish off the face of the Earth, or your phone dies and you lose your entire follower list and contact details. […]
WordPress? Wix? Squarespace? Which platform should I choose for my website?
Squarespace – Everything to Sell Anything! Well that’s the claim that the company make as a flexible and affordable web builder for small to medium businesses. But so do Wix, WordPress, Showit, GoDaddy & Webflow to name a few. Each platform has its own pros and cons and there may be one platform that […]